EVERYDAY POSTER SERIES | Anatomy of the first year living with your partner | 2023
graphic design • illustration
Overview
Solo Project
Software: Adobe Illustrator
Duration: 3 weeks
About
Nest Jest Association is a fictional collective formed by a group of
couples and partners, dedicated to bringing awareness, guidance and
advice to the ones diving into the wild world of cohabitation for the
first time.
If you've ever argued about who gets the bigger side of the bed, the
inexplicable and magical trail of hair that turned your beautiful
wooden floor into an unwanted carpet, or debated on whether the toilet
seats should stay up or down, these poster series are made for you!
Goal
Create a series of 3 posters to help navigate the inevitable quirks of cohabitation by offering practical (and very much necessary) advice for couples to survive their first year of living together.
Target Audience
Lovebirds preparing for the adventure of living together. Nest Jest's poster series is tailor-made for couples in their love-struck 20s-30s, ready to dive into the wild world of cohabitation.
Process
Research
Researching existing posters and drawing inspiration from images.
What defines a poster series is how all the posters within the series
are linked together. Design should be consistent in terms of the
typeface used, color palette style and layout. Though not all are the
same design in terms of placements of content and elements, you can
notice the similarity in the visual hierarchy and how colors are
repeated among the series.
A poster series is characterized by the interconnectedness of all
posters within it. Consistency in typeface, color palette, style, and
layout is essential. While each design may vary in terms of
content/element placement, an evident similarity exists in the visual
hierarchy and the repetition of colors throughout the series.
The idea of an “Everyday Poster” comes from the notion that no
activity is considered too mundane or boring - even taking out the
trash can be a major event. The idea is to promote trivial activities
and give them a sense of importance that they would not normally have.
Design Strategy
The themed for the posters focuses on the term “Anatomy” of the poster series “Anatomy of the first year living with your partner”. The strategy for this series is to target the challenges partners faced when living together and dissecting and deconstructing these challenges to their most basic anatomy to showcase their uses and/or how they should be used. By using neutral colors and textured graphics, the aim is to create a poster series with a vintage and archival feel that showcase the posters as being educational.
The first year of living together can be a comedic rollercoaster of epic proportions. From toothpaste cap debates to sock pileups, couples often find themselves in stitches or, in some cases, in need of stiches. The Primary challenge for Nest Jest's poster series is to provide a lighthearted guide to navigating these pitfalls, ensuring couples don't just survive but thrive in their shared living space.
Work in Progress
Sketches
Final Designs
