Hermès - Memories Woven in Time | 2024
video production • 2D animation
In collaboartion with Sarika Bhageratty
Software: Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro,
Adobe After Effects
Duration: 7 weeks
About
This project was a 7-week assignment for our Multimedia Design class
(created for non-commercial use). The goal was to combine our diverse
skill sets to produce a dynamic media package tailored for broadcast
channels.
Drawing inspiration from Hermès' timeless appeal and the trending "old
money" aesthetic, our broadcast package was designed to reinforce the
brand's essence and establish its presence in the digital world. We
took cues from Hermès' classic designs, the graceful movement of
horses, and the minimalist digital branding of other luxury fashion
houses.
Our vision was to present Hermès as more than just a luxury brand; we
aimed to showcase it as a curator of thoughtfully crafted keepsakes,
filled with meaning and intended to carry memories and values for
future generations.
Script
You can view our full script here.
Storyboarding
Our storyboard shows how Hermès pieces are cherished keepsakes, passed down from one generation to the next. We illustrate this through hands passing the renowned Kelly bag, symbolizing the connection and the transfer of tradition and value between generations. To immerse viewers in the world of Hermès, the iconic orange box serves as the opening transition, seamlessly drawing them into this story of elegance and heritage.
