Hermès - Memories Woven in Time | 2024
video production • 2D animation • motion design
Collaborators
Sarika Bhageratty
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects
Duration
7 weeks
MEDIA PACKAGE
This project was a 7-week assignment for our Multimedia Design class (created for non-commercial use). The goal was to combine our diverse skill sets to produce a dynamic media package tailored for broadcast channels.
Drawing inspiration from Hermès' timeless appeal and the trending "old money" aesthetic, our broadcast package was designed to reinforce the brand's essence and establish its presence in the digital world. We took cues from Hermès' classic designs, the graceful movement of horses, and the minimalist digital branding of other luxury fashion houses.
Our vision was to present Hermès as more than just a luxury brand; we aimed to showcase it as a curator of thoughtfully crafted keepsakes, filled with meaning and intended to carry memories and values for future generations.
PROCESS
Script
Figure 1: Read our full script
Storyboarding
Our storyboard shows how Hermès pieces are cherished keepsakes, passed down from one generation to the next. We illustrate this through hands passing the renowned Kelly bag, symbolizing the connection and the transfer of tradition and value between generations. To immerse viewers in the world of Hermès, the iconic orange box serves as the opening transition, seamlessly drawing them into this story of elegance and heritage.
Figure 2: Storyboard based on our script