Typeface Specimen Poster - Baskerville | 2023

graphic design • illustration

Framed mockup of the poster of Baskerville's typeface specimen, hanging on the wall of a living room, above a yellow arm chair
Overview Iterations Final Designs

Project Lead

Self-directed

Tools

Adobe Illustrator

Duration

3 weeks

TYPEFACE SPECIMEN POSTER

The goal of this project was to visually communicate the qualities of the typeface, Baskerville - recognize their unique voices, and showcase their physical characteristics in the form of a print typeface specimen.

ITERATIONS

I've developed two designs, drawing inspiration from the era in which Baskerville was created. My aim was to present a vintage aesthetic while still maintaining a modern touch, emphasizing the classic and trustworthy qualities of Baskerville, and highlighting its role as a bridge between different eras and styles.

Two poster design iterations of the typeface specimen, Baskerville

Figure 1: Two design iterations for Baskerville's Typeface Specimen

I played with the idea of dissecting the Baskerville typeface (Figure 1 - right side), ultimately opting for my initial design (left side) as I felt it had a more balanced composition and layout. However, I decided to incorporate elements of the dissecting concept into the final design.

FINAL DESIGN

Mockup of the framed final poster design for Baskerville's Typeface Specimen, designed by Debbie Lim How

Figure 2: Final poster design for Baskerville's Typeface Specimen