VISUAL TYPOGRAPHY | 2023

graphic design • illustration

Overview

Solo Project
Software: Adobe Illustrator
Duration: 2 weeks

About

Carl Dair— a Canadian designer—founded principles that explore typography and their relationships to design in his book, 'Design with Type'. He outlined seven key contrasts, which are: size, weight, form, structure, direction, texture, and colour.

Using these typographic contrasts, I designed a visual poster that defines the meaning of the word “subtraction” and “addition” using the Futura PT typeface.

Goal

Using Carl Dair's design principles, select a word and its antonym, arranging the letterforms and words to convey visual meaning through type contrasts.

Process

Sketches

Work in Progress